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Blog

Gain insights into the culture and business of ACS Distance Education, and the wider "world of learning", through these blog postings from our principal/founder John Mason, and staff at the school. Also read about news and views about the education and publishing industry.

How to sell a course or book - sell the dream rather than the course or book.

"Most people in business sell things. When you sell things, you often need to compete on price. I sell dreams though because people never look at the cost when they are buying a dream. The trick is to turn your product or service into a dream"

 

How does Someone Build a Career Realistically?

Start by learning. That leads to growing awareness, which in turn leads to developing experience.

All of this lays a foundation for professional development which eventually allows you to achieve your dream.

The whole process is a pathway of twists and turns, that commonly takes years if not decades to traverse.
 
 

Gardening helps mental health

By ACS Affiliates on April 25, 2017 in Supporting Students | comments
Gardening can help mental health
 

This is why we operate experiential based learning courses and avoid CBT.

 

Plan Business Success

By ACS Affiliates on December 26, 2016 in Managing a business | comments

PLAN FOR BUSINESS SUCCESS

We know that many businesses do fail, but that doesn't need to be the case if you do things right.
Businesses often fail for very obvious reasons such as

  •   choosing a business idea based on their passion rather than viability in the market place
      OR
  •   failing to plan or failing to follow a plan.
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