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Social Media for New Businesses

Social Media can feel overwhelming

When using social media for business purposes, it can often feel overwhelming. When business people start using social media to attract clients/customers or sales, we may take a scattergun approach. Let’s use all the social media we can and hopefully attract the right customers/clients or sales. The problem with this is that it takes up a lot of time and because of this the business person may not do it well.

What does this achieve?
  1. You start to feel rubbish, to feel a failure that your social media is not working well.
  2. You don’t have enough time to do all the social media you planned to, so it often gets left.
  3. It can be bad for business. If someone starts to follow you, then you don’t post for days or weeks, they may become
    a. Bored.
    b. Disinterested.
    c. Think you've gone out of business.
So how can you make social media work for you?
  1. There are a lot of social media platforms. They all have a different user base, so the first step is to find out the demographics of their users.  If you want to sell retirement holidays, it is no good focussing on social media aimed at teenagers. So find the right social media for you.
  2. Using the demographics information, decide on two or three platforms that work best for you. This may not seem like many, but it is better to focus on suitable platforms and ensure you are not stretching yourself too thin.
  3.  Be consistent. Think how much time you have available. If you think you can do social media posts three times a day, great. If you think you can do it once a day, great.  You may only be able to post once a week. Whatever you have time for, be consistent with that. Pick specific dates and times when you will post on social media. 
    For example, if you want to post YouTube videos and can only post once a week, always post it at the same time, for example, every Saturday morning.  If you are going to post three times a week, pick the same days and times.  Clients/customers will come to recognise and expect your routine if they follow you.  If the day or time you have chosen doesn't seem to be working after a few weeks, then change it. But don’t change it straight away, building a following takes time. 

Social media can be a very effective tool. Whatever you do, be consistent. Don’t give up if it doesn't work immediately. Social media requires work and input in the long term.

A new way to improve your business using your social media

You may have worked hard to increase your friends and followers on social media. But you may be running out of ideas or your social media posts feel a bit stale.

Or you have put a lot of time into your social media and have a good base of followers and friends. You may want to use that to increase your income and sell more products.

Or you may also feel at times that you do not have enough products to sell or enough variety in your products. Why not consider adding another range of products to your existing ones? Make better use of your social media to sell your products?

ACS Distance Education can help you to expand the products you offer by hundreds relatively easily. Why not consider becoming an ACS Affiliate and offer our wide range of eBooks, short courses and longer courses to your friends and followers on social media. 

Think about the market for your existing products and services. Perhaps consider becoming an affiliate in a niche area. For example –

  • Dance Schools may become an affiliate and sell products relating to nutrition, health and well being, sports etc.
  • A garden centre may offer courses and eBooks in horticulture, landscaping, plant varieties, what to plan where.
  • A counsellor might offer courses and ebooks in psychology, counselling and life coaching.
  • A farm shop may also offer ebooks and courses in poultry, goat keeping, brewing, food preserving, crops.
  • A pet shop may offer eBooks and courses in pet care, aquarium management, herpetology.
  • A wildlife centre or zoo may consider offering courses and ebooks in primates, herpetology, wildlife management, wildlife conservation, vertebrate zoology.
  • A writer may want to expand what they do and offer writing courses and eBooks.
  • An existing training provider may want to increase the courses and products they already offer.

The list is endless and so is the potential for your business.  

Find out more about expanding our business - get in touch with our affiliate managers: 

Kate Gibson in Australia - or +61 (0)7 5562 1088

Jade Sciascia in the UK - or +44 (0)1384 442752

They are both highly experienced, enthusiastic and helpful affiliate managers who are there to help you set up your affiliate business and work with you as the business grows and evolves.

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