1. Are there any specific criteria that you require from an Affiliate?
We look for people who are basically of like mind to ourselves and other affiliates; and who have the capacity to make a success of marketing and delivering our courses.
There is no point (for you or us) going into a deal if you are trying to do something with our courses which they are not designed for; or if you are heading in a totally different direction to where we are going.
2. Could I create a portal for online training and market your training programs alongside training programs from other suppliers?
Yes; but we do like to talk to affiliates about the options. We have a great deal of experience and have seen too many potential affiliates flounder because they make mistakes that we've already seen made before.
3. How do you track the sales that you generate through affiliate sites?
It is the affiliate's responsibility to track sales and report to us monthly. The contract allows us to send in auditors if we suspect foul play, but this is an unlikely scenario if we are working with people who are credible and ethical.
4. I intend on creating an online catalogue populated with training programs, could I use your affiliate program to promote your training programs in this way?
This is a complex question in some respects. We do provide a great deal of marketing support, and some affiliates do deals with other affiliates. We use our web sites and experience to help build affiliates' web sites too. We not only provide a product to sell (i.e. courses), but also help with formulating strategies for marketing, management, provision of student services and so on. It's a rather comprehensive support package, and we're geared to doing things a certain way. There's a lot of room for customisation & differentiation between affiliates, but there are also limitations to the direction which an affiliate can take (e.g. we have seen affiliates wanting to repackage & sell courses as a mass market item, without tutor support at a budget price over the counter, and that concept simply does not work here).
5. Would you have any issue with me using content/wording from your site to promote your products on my own site?
We do allow this in start up phase; but encourage affiliates to differentiate from each other over time by customising the wording they use to their own business. This improves website rankings as well as differentiates you from other affiliates.
6. How are royalties paid?
Bank to bank transfer, either in Australian dollars or pounds sterling; either to our Australian Westpac account or our UK HSBC account.
7. What support do you provide for affiliates?
Initially we insist on 2 or 3 days of induction to familiarize a new affiliate with the product, services, marketing, and support services. This can be conducted face to face in either Australia (Gold Coast) or the UK (Stourbridge near Birmingham); or over the internet using Skype.
After this we provide:
- Mentoring from the UK and Australia via Skype, email or phone (certain limitations may be specified by the contract)
- Support via an online (password protected) affiliates' room (this provides advice, articles, artwork, a directory of potential tutors - so you don't need to advertise to find tutors, and more)
-Access to course upgrades continuously via an online (password protected) repository of courses
-News bulletins and reports, emailed frequently to affiliates
8. Are there any issues with marketing your training programs in Australia?
Again, this can be discussed at length, but the programs are designed specifically to be relevant in any country, climate or culture. There are no particularly significant concerns; though there can sometimes be issues for the occasional student or with the occasional course.
9. What recognition do your programs have?
This is another issue that can be discussed at length. Informally, and generally, our recognition is extremely good. Once you get down to specifics though, the answer to this question is going to be different for every course, and different in different countries.
We find that many potential affiliates assume that this is a critical factor.
In reality, we have done studies over a long period of time to determine the significance of formal recognition and accreditation, and for our market/demographic, this issue is surprisingly unimportant compared with many other factors.
Many of our qualifications are recognised by IARC. Often recognition does not flow automatically to the new affiliate. Most accreditation bodies will approve a "specified institution" to deliver a "specified course". If a new institution starts enrolling students, normally that new institution will need to apply for "approval" in some way, shape or form before they can claim the recognition or accreditation This is the same in most colleges with most courses and in most countries... so even if you get your courses elsewhere, you still have that same problem to deal with!